John: [mimicking the compass] North, East, South, West.. Never Eat Soggy Waffles.
Miklos: [at the same time as John saying "soggy waffles"] Shredded Wheat...
John: What? What is shredded wheat?
Miklos: A cereal brand from the old days. Not as popular now I suppose.
John: Who'd name a cereal "shredded wheat"?